Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of specialty printing equipment including the Bravo-Series CD/DVD/BD duplicators and printers and the LX-Series Label Printers, AP-Series Label Applicators, and CX1200 Color Label Press and FX1200 Digital Finishing System.

Primera distributes its products in more than 179 countries with support for European customers in Wiesbaden, Germany through Primera Europe. Primera Asia Pacific, located in Hong Kong, serves customers in Asia Pacific. Primera Latin America services customers in South America and Central America through their office in Sao Paulo, Brazil.